A Model of Optimal International Market Expansion: The Case of US Hotel Chains Expansion into China

Author:

Aliouche E. Hachemi,Schlentrich Udo

Publisher

Physica-Verlag HD

Reference48 articles.

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3. Aliouche EH, Schlentrich U (2009b) An integrated approach to international franchise expansion modeling. Working paper presented at the 23rd Annual Conference of the International Society of Franchising, Feb 2009, San Diego, CA

4. Alon I (2006) Service franchising: a global perspective. Springer, New York

5. Alon I, McKee D (2006) How do franchisors evaluate foreign markets? Service franchising: a global perspective. Springer, New York

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