How to use importance-performance analysis (IPA)-based SWOT analysis as a new quantitative methodology for developing actual strategic plans in universities

Author:

Ahmed Hanaa Ouda KhadriORCID

Publisher

Springer Science and Business Media LLC

Reference44 articles.

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3. Azzopardi E, Nash R (2013) A critical evaluation of importance-performance analysis. Tourism Manage 35:222–233

4. Bacon DR (2003) A comparison of approaches to importance-performance analysis. Int J Mark Res 45(1):55–73

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