The electoral success of social media losers: a study on the usage and influence of Twitter in times of elections in Paraguay

Abstract

AbstractIn recent years, social media has become increasingly relevant in democratic decision-making processes, such as referendums or elections. Recent investigations have raised the concern of social media misuse in attempts to manipulate the public opinion and influence results, undermining the foundations of democracy. By analyzing the use of Twitter during the 2017/2018 presidential elections in Paraguay, this study provides empirical evidence and analysis about the role of social media on political campaigns. In a departure from other countries in the region, dominance in this network did not correlate with elections results. The results we highlight in this article, therefore, challenge the impact of social media on elections, offering an interesting view of their role in Latin America countries, like Paraguay.