Brands’ perceived sustainable development goals: index development and applications with professional sport teams and fast-food brands
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11628-021-00474-5.pdf
Reference81 articles.
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5. Bhattacharya CB, Sen S (2003) Consumer–company identification: a framework for understanding consumers’ relationships with companies. J Marketing 67(2):76–88. https://doi.org/10.1509/jmkg.67.2.76.18609
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