A construction of consumer cognitive structures and their implications in furniture shopping decisions: a means-end chain approach

Author:

Lin Hsin-Hui,Chang Joan

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Reference32 articles.

1. Barrena R, Sanchez M (2009) Connecting product attributes with emotional benefits: analysis of a Mediterranean product across consumer age segments. Brit Food J 111(2):120–137

2. Gengler CE, Reynolds TJ (1995) Consumer understanding and advertising strategy: analysis and strategic translation of laddering data. J Advert Res 35(4):19–33

3. Grunert KG, Beckmann SC, Sorensen E (2001) Means-end chains and laddering: an inventory of problems and an agenda for research. In: Reynolds TJ, Olson JC (eds) Understanding consumer decision making: the means-end approach to marketing and advertising strategy. Lawrence Erlbaum Associates, Mahwah, pp 63–90

4. Gutman J (1982) A means-end chain model based on consumer categorization process. J Mark 46(2):60–72

5. Haley R (1968) Benefit segmentation: a decision-oriented research tool. J Mark 32(3):30–35

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