Understanding the influences of story elements in service businesses-Reference-Cited by-同舟云学术

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Understanding the influences of story elements in service businesses

Published:2017-12-04 Issue:3 Volume:12 Page:601-619
ISSN:1862-8516
Container-title:Service Business
language:en
Short-container-title:Serv Bus

Author:

Hsieh Yi-Ching,Chiu Hung-Chang,Tang Yun-Chia,Liu Chen-Hao

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Link

http://link.springer.com/article/10.1007/s11628-017-0356-3/fulltext.html

Reference76 articles.

1. Airbnb (2016) Imagine yourself there. https://www.airbnb.com/stories

2. Alden DL, Mukherjee A, Hoyer WD (2000) The effects of incongruity, surprise and positive moderators on perceived humor in television advertising. J Advert 29(2):1–15

3. Alwitt LF (2002) Suspense and advertising responses. J Consum Psychol 12(1):35–49

4. Beverland MB, Lindgreen A, Vink MW (2008) Projecting authenticity through advertising: consumer judgments of advertisers’ claims. J Advert 37(1):5–15

5. Boje DM (1995) Stories of the storytelling organization: a postmodern analysis of Disney as ‘Tamara-Land’. Acad Manage J 38(4):997–1035

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1. Tourist preference for tourism product brand biographies;Annals of Tourism Research;2024-07

2. Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share;Journal of Retailing and Consumer Services;2023-09

3. A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia;Heliyon;2022-06

4. Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms;Journal of Product & Brand Management;2020-09-04

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