Product Development Process: Using Real Options for Assessments and to support the Decision-Making at Decision Gates

Author:

Rocha Henrique Martins,Delamaro Mauricio Cesar

Publisher

Springer London

Reference43 articles.

1. Working Paper;J. Aken,2004

2. ALESII, G. Rules of Thumb in Real Options Analysis. In: Real Options: Theory Meets Practice, 8th Annual International Conference, Montreal, Jun 17–19, 2004.

3. BAXTER, M. Projeto de Produto: Guia Pratico para o Design de Novos Produtos. 2 ed. Sao Paulo: Edgard Blüncher, 2003.

4. BROBOUSKI, W. Teoria das Opçoes Reais Aplicada a um Contrato de Parceria Florestal com Preço Minimo. In: XXVI SBPO, Simposio Brasileiro de Pesquisa Operacional, Sao Joao del-Rei: Sociedade Brasileira de Pesquisa Operacional, 2004.

5. CHEN, M, IYIGUN, M. Generating Market Power via Strategic Product Development Delays. In: 2004 Econometrics Society Summer Meeting, Providence, Rhode Island, 2004.

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