Mass Customisation: A Strategy for Customer-Centric Enterprises
Author:
Publisher
Springer London
Link
http://link.springer.com/content/pdf/10.1007/978-1-84628-876-0_4.pdf
Reference90 articles.
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4. Berger C, Moeslein K, Piller F, Reichwald R (2005) Co-designing the customer interface for customer-centric strategies: Learning from exploratory research. Eur Manag Rev 2(3):70–87
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