Introduction to Pricing
Author:
Publisher
Springer London
Link
http://link.springer.com/content/pdf/10.1007/978-1-84996-017-5_1.pdf
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3. Aggarwal P, Vaidyanathan R (2003) Eliciting online customers’ preferences: Conjoint vs. selfexplicated attribute-level measurements. J. Mark. Manag. 19(1–2):157–177
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