How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers

Author:

Hong ChengORCID,Li Cong

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Reference62 articles.

1. Antonucci, T. C., & Jackson, J. S. (1990). The role of reprocity in social support. In B. R. Sarason, I. G. Sarason, & G. R. Pierce (Eds.), Social support: Theory, research and application (pp. 21–37). Boston, MA: Nijhoff.

2. Barbee, A. P., & Cunningham, M. R. (1995). An experimental approach to social support communications: Interactive coping in close relationships. In B. R. Burleson (Ed.), Communication yearbook 18 (pp. 381–413). Thousand Oaks, CA: Sage.

3. Barnes, M. K., & Duck, S. (1994). Everyday supportive contexts for social support. In B. R. Burleson, T. L. Albrecht, & I. G. Sarason (Eds.), Communication of social support: Messages, interactions, relationships, and community (pp. 175–194). Thousand Oaks, CA: Sage.

4. Bartikowski, B., & Walsh, G. (2014). Attitude contagion in consumer opinion platforms: Posters and lurkers. Electron Markets, 24, 207–217. https://doi.org/10.1007/s12525-013-0149-z.

5. Blouin, M. C., Lee, R. L., & Erickson, G. S. (2018). The impact of online financial disclosure and donations in nonprofits. Journal of Nonprofit & Public Sector Marketing, 30(3), 251–266.

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