Author:
Beerli-Palacio Asunción,Martín-Santana Josefa D.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference32 articles.
1. Andaleeb, S. S., & Basu, A. K. (1995). Explaining blood donation: the trust factor. Health Care Marketer, 15, 42–48.
2. Andreasen, A. R. (1995). Marketing social change. San Francisco: Jossey-Bass Publishers.
3. Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3–13.
4. Beerli Palacio, A., Martín Santana, J. D., & Porta, M. (2008). El marketing como herramienta para incrementar la eficacia de los planes de salud pública. Gaceta Sanitaria, 22, 27–36.
5. Boulware, L. E., Ratner, L. E., Ness, P. M., Cooper, L. A., Campbell-Lee, S., Laveist, T. A., & Powe, N. R. (2002). The contribution of sociodemographic, medical, and attitudinal factors to blood donation among the general public. Transfusion, 42, 669–678.
Cited by
28 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献