Author:
Zaheer Ahmad Nawaz,Rashid Audil
Funder
China Scholarship Council (CN)
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference49 articles.
1. Andreasen, A. R. (1994). Social marketing: its definition and domain. Journal of Public Policy & Marketing, 13(1), 108–114. doi: 10.2307/30000176 .
2. Andreasen, A. R., & Kotler, P. (2003). Strategic marketing for nonprofit organizations. Prentice Hall. Retrieved from https://books.google.com/books?id=OOa3AAAAIAAJ .
3. Argyle, M. (1969). Social interaction. Aldine. Retrieved from https://books.google.com/books?id=2rMdAAAAMAAJ .
4. Bandura, A. (1997). Self-efficacy: The exercise of control. Macmillan.
5. Buurma, H. (2001). Public policy marketing: marketing exchange in the public sector. European Journal of Marketing. doi: 10.1108/EUM0000000006483 .
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献