Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China

Author:

Zaheer Ahmad Nawaz,Rashid Audil

Funder

China Scholarship Council (CN)

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Reference49 articles.

1. Andreasen, A. R. (1994). Social marketing: its definition and domain. Journal of Public Policy & Marketing, 13(1), 108–114. doi: 10.2307/30000176 .

2. Andreasen, A. R., & Kotler, P. (2003). Strategic marketing for nonprofit organizations. Prentice Hall. Retrieved from https://books.google.com/books?id=OOa3AAAAIAAJ .

3. Argyle, M. (1969). Social interaction. Aldine. Retrieved from https://books.google.com/books?id=2rMdAAAAMAAJ .

4. Bandura, A. (1997). Self-efficacy: The exercise of control. Macmillan.

5. Buurma, H. (2001). Public policy marketing: marketing exchange in the public sector. European Journal of Marketing. doi: 10.1108/EUM0000000006483 .

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