Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement-Reference-Cited by-同舟云学术

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Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

Published:2010-07-07 Issue:2 Volume:7 Page:127-143
ISSN:1865-1984
Container-title:International Review on Public and Nonprofit Marketing
language:en
Short-container-title:Int Rev Public Nonprofit Mark

Author:

Bigné-Alcañiz Enrique,Currás-Pérez Rafael,Ruiz-Mafé Carla,Sanz-Blas Silvia

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Link

http://link.springer.com/content/pdf/10.1007/s12208-010-0053-6.pdf

Reference61 articles.

1. Ahearne M, Bhattacharya C, Gruen T (2005) Beyond the brand: antecedents and consequences of customer-company identification. J Appl Psychol 90(3):574–585

2. Albert S, Whetten D (1985) Organizational identity. Res Organ Behav 7:263–295

3. Anderson J, Gerbing D (1988) The use of pledges to build and sustain commitment in distribution channels: a review and recommended two-step approach. Psychol Bull 103:411–423

4. Ashforth B, Mael F (1989) Social identity theory and the organization. Acad Manage Rev 14(1):20–39

5. Bagozzi R, Yi J (1988) On the evaluation of structural equation models. J Acad Mark Sci 16(2):74–94

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