The impact of cause-related marketing campaigns on the reputation of corporations and NGOs

Author:

Bianchi Enrique CarlosORCID,Daponte Gaspar Gracia,Pirard Leticia

Funder

Unit associated to CONICET – Social Sciences and Humanities Department.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Reference86 articles.

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2. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.

3. Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54, 42–58.

4. Aristizábal, J. D. G. (2013). El pecado como deshumanización en el documento de aparecida/Sin as Dehumanization in the Aparecida Document/O pecado como desumanização no documento de aparecida. CuestionesTeológicas, 40(94), 433.

5. Austin, J. E., & Seitanidi, M. M. (2012a). Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. value creation spectrum and collaboration stages. Nonprofit and Voluntary Sector Quarterly, 41(5), 726–758.

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