An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-023-00369-3.pdf
Reference102 articles.
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4. Ali, M. (2021). A social practice theory perspective on green marketing initiatives and green purchase behavior. Cross Cultural Management, 28(4), 815–838. https://doi.org/10.1108/CCSM-12-2020-0241
5. Amine, L. S., & Staub, K. M. (2009). Women entrepreneurs in sub-saharan africa: An institutional theory analysis from a social marketing point of view. Entrepreneurship and Regional Development, 21(2), 183–211. https://doi.org/10.1080/08985620802182144
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. From Sustainable Development Goals to sustainable industry, innovation and infrastructure: insights from the digital sphere;Environment, Development and Sustainability;2023-12-18
2. Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations;International Review on Public and Nonprofit Marketing;2023-07-27
3. Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing;International Review on Public and Nonprofit Marketing;2023-05-03
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