Consumer altruism and risk taking: why do altruistic consumers take more risks?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s12208-021-00323-1.pdf
Reference93 articles.
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3. Anacker, K., Enge, S., Reif, A., Lesch, K. P., & Strobel, A. (2013). Dopamine D4 receptor gene variation impacts self-reported altruism. Molecular Psychiatry, 18(4), 402.
4. Anderson, C., & Galinsky, A. D. (2006). Power, optimism, and risk-taking. European Journal of Social Psychology, 36(4), 511–536.
5. Andreoni, J. (1990). Impure altruism and donations to public goods: A theory of warm-glow giving. The Economic Journal, 100(401), 464–477.
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