Preisschwellen und Deckungsbeitrag — Verschenkt der Handel gro Potentiale?-Reference-Cited by-同舟云学术

Preisschwellen und Deckungsbeitrag — Verschenkt der Handel gro Potentiale?

Published:1999-01 Issue:1 Volume:51 Page:33-59
ISSN:0341-2687
Container-title:Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
language:de
Short-container-title:Schmalenbachs Z betriebswirtsch Forsch

Author:

Gedenk Karen,Sattler Henrik

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,General Economics, Econometrics and Finance,General Business, Management and Accounting

Link

http://link.springer.com/content/pdf/10.1007/BF03371558

Reference38 articles.

1. Bader, L./ Weinland, J. D. (1932), Do Odd Prices Earn Money?, in: Journal of Retailing, Vol. 8, S. 102–104.

2. Blattberg, R. C./ Neslin, S. A. (1990), Sales Promotion: Concepts, Methods, and Strategies.

3. Blattberg, R. C/ Wisniewski, K.J. (1987), How Retail Price Promotions Work: Empirical Results, in: Marketing Working Paper No. 42, Graduate School of Business, University of Chicago, zitiert nach.

4. Blattberg, R. C./ Neslin, S. A. (1990), Sales Promotion: Concepts, Methods, and Strategies, S. 367 ff.

5. Box, G. E. P./ Hunter, W. G./ Hunter, J. S. (1978), Statistics for Experimenters.

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