Author:
Earl Ronald L.,Pride William M.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference4 articles.
1. Earl, Ronald L., and William M. Pride. “The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness,”Journal of Advertising, Vol. 9, No. 3, 1980, pp. 36–46.
2. Sawyer, Alan G., “Demand Artifacts in Laboratory Experiments in Consumer Research,”Journal of Consumer Research. Vol. 1 (March 1975) pp. 20–30.
3. Settle, Robert B., and Linda L. Golden. “Attribution Theory and Advertiser Credibility”.Journal of Marketing Research, Vol. 11 (May 1974), pp. 181–185.
4. Golden, Linda L., “Consumer Reactions to Comparative Advertising,” in B.B. Anderson, ed.,Advances in Consumer Research. Vol. III. Association for Consumer Research, 1976, pp. 63–67.
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