1. Armore, Sidney J. (1973).Elementary Statistics and Decision Making. Columbus, OH: Merrill.
2. Bellizzi, Joseph A., Ayn E. Crowley, and Ronald W. Hasty. (1983). ?The Effects of Color in Store Design,?Journal of Retailing 59 (Spring), 21?45.
3. Bjerstedt, A. (1960). ?Warm-Cool Color Preferences as Potential Personality Indicators: Preliminary Note,?Perceptual and Motor Skills 10 (February), 31?34.
4. Childers, Terry L., and Michael J. Houston. (1984). ?Conditions for a Picture-Superiority Effect of Consumer Memory,?Journal of Consumer Research 11 (September), 643?654.
5. Clynes, M., and M. Kohn. (1968). ?Recognition of Visual Stimuli from the Electric Response of the Brain.? InComputers and Electronic Devices in Psychiatry, N. S. Kline and E. Laska (eds.), New York: Grune & Stratton.