Supporting manufacturing-marketing interface management with a partially automated knowledge base: a precursor to computer-integrated business enterprise

Author:

Chakravarty Amiya K.,Ghose Sanjoy

Publisher

Springer Science and Business Media LLC

Subject

Artificial Intelligence,Industrial and Manufacturing Engineering,Software

Reference21 articles.

1. Banker, R. D. and Morey, R. C. (1986a) Efficiency analysis for exogenously fixed inputs and outputs.Operations Research,34, 513?533.

2. Banker, R. D. and Morey, R. C. (1986b) The use of categorical variables in data envelopment analysis.Management Science,32(12), 1613?1627.

3. Chakravarty, A. K. and Ghose, S. (1988) Competitive excellence: a manufacturing-marketing synergistic model.Proceedings of the Decision Science Institute,2, 737?739.

4. Chakravarty, A. K. and Ghose, S. (1989) Strategic interfacing of manufacturing and marketing domains: an analytical approach, paper presented atThe State of the Art in Theory and Method in Strategy Research Conference, The Wharton School, University of Pennsylvania, June.

5. Chakravarty, A. K. and Ghose, S. (1991) A selective product line-quantity response to competitors' capacities and consumers' product switching patterns. School of Business Administration, University of Wisconsin-Milwankee.

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1. TRACKING PRODUCT-PROCESS INTERACTIONS: A RESEARCH PARADIGM*;Production and Operations Management;2009-01-05

2. Order selection optimization in hybrid make-to-order and make-to-stock markets;Journal of the Operational Research Society;2001-10

3. PROMISE: a distributed DSS approach to coordinating production and marketing decisions;Computers & Operations Research;1999-08

4. Role of design-philosophies in interfacing manufacturing with marketing;European Journal of Operational Research;1997-12

5. The Marketing/Manufacturing Interface: Strategic Issues;International Series in Quantitative Marketing

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