Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study-Reference-Cited by-同舟云学术

Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study

Published:2018-06-27 Issue:4 Volume:32 Page:501-517
ISSN:0920-427X
Container-title:Argumentation
language:en
Short-container-title:Argumentation

Author:

Zhang Chuanrui,Xu Cihua^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Linguistics and Language,Philosophy

Link

http://link.springer.com/article/10.1007/s10503-018-9455-0/fulltext.html

Reference49 articles.

1. Alcolea-Banegas, Jesús. 2009. Visual arguments in film. Argumentation 23 (4): 259–275.

2. Aristotle. 1991. Rhetoric (trans: Lawson-Tancred, H.). London: Penguin.

3. Bateson, Gregory. 1972. Steps to An Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution, and Epistemology. Chicago: University of Chicago Press.

4. Birdsell, David S., and Leo Groarke. 2007. Outlines of a theory of visual argument. Argumentation & Advocacy 43 (3–4): 103–113.

5. Blair, J.Anthony. 2015. Probative norms for multimodal visual arguments. Argumentation 29 (5): 217–233.

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Multimodal rhetoric and argumentation;Journal of Argumentation in Context;2024-09-10

2. Pragma-dialectical perspective to intercultural discussion as communicative activity;Humanities and Social Sciences Communications;2023-11-30

3. Landwhales, femoids and sub-humans;Metaphor and the Social World;2023-05-26

4. Individual differences in identifying creative metaphors from video Ads;Metaphor and the Social World;2022-08-12

5. Individual differences in identifying creative metaphors from video Ads;METAPHOR SOC WORLD;2022