Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory

Author:

Macagno FabrizioORCID,Botelho Wakim Souza Pinto Rosalice

Funder

Fundação para a Ciência e a Tecnologia

Publisher

Springer Science and Business Media LLC

Subject

Linguistics and Language,Philosophy

Reference160 articles.

1. Adam, Jean-Michel. 2001. Les textes types et prototypes. Récit, description, argumentation, explication et dialogue. Paris, France: Nathan Université.

2. Adam, Jean-Michel, and Marc Bonhomme. 1997. L’argumentation publicitaire. Rhétorique de l’éloge et de la persuasion. Paris, France: Nathan Université.

3. Allan, Keith. 2013. What is common ground? In Perspectives in pragmatics, philosophy & psychology, volume 2, ed. Alessandro Capone, Franco Lo Piparo, and Marco Carapezza, 285–310. Cham, Switzerland: Springer.

4. Alston, William. 2000. Illocutionary acts and sentence meaning. Ithaca, IL: Cornell University Press.

5. Anscombre, Jean-Claude. 1989. Théorie de l’argumentation, topoï, et structuration discursive. Revue québécoise de linguistique 18: 13–55.

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