1. P. Kotler, Marketing Management: Analysis, Planning, Implementation and Control. 7th edn (Englewood-Cliffs, NJ: Prentice-Hall, 1992), p. 281.
2. A. Meidan, ‘Bank marketing strategies’, International Journal of Bank Marketing, vol. 1, no. 2 (1983). on. 3–17.
3. S. Diacon, ‘European integration: strategic implications for the marketing of long-term insurance’, International Journal of Bank Marketing. vol. 8, no. 3 (1992), pp. 29–36.
4. K. N. Thomas, ‘A Branch? Where? What kind? The branch office decision becomes more scientific’, Savings and Loan News. vol. 99, no. 7 (1977), pp. 53–58.
5. G. Wasem, ‘How to select a marketing strategy’, Bankers’ Monthly (USA), vol. 87 (1970), pp. 27–9.