1. This section draws heavily upon the author’s text Corporate Strategy (London: Macmillan, 1986) Ch. 1.
2. H. I. Ansoff, Corporate Strategy (Harmondsworth: Penguin, 1968) p. 9.
3. A. Chandler, Strategy and Structure: Chapters in the History of the Industrial Enterprise (Cambridge, Mass.: MIT Press, 1962) p. 13.
4. K. R. Andrews, ‘Corporate Strategy as a Vital Function of the Board’, Harvard Business Review, November–December 1981, p. 180.
5. Ansoff, Corporate Strategy, pp. 17–22.