1. See Holli Semetko et al., The Formation of Campaign Agendas (1991) for a comparative analysis of party and media roles in recent American and British elections.
2. See A. Heath et al., Labour’s Last Chance (1994). P. Clifford and A. Heath argue that the campaign made little difference and that there was a systematic bias in favour of Labour in the opinion polls throughout the campaign.
3. See D. Butler and D. Kavanagh, The British General Election of 1992 (1992) p. 27.
4. John Jenkins (ed.), John Major: Prime Minister (1990) p. 7.
5. Brendan Bruce, Images of Power (1992) p. 86.