1. Brought to prominence in E. F. Schumacher’s book, Small is Beautiful (Blond & Briggs, 1973).
2. W. Skinner, ‘The Focused Factory’, Harvard Business Review, May–June 1974, pp. 113–21.
3. The need for differentiated strategies is also identified by R. G. Schroeder, J. C. Anderson and G. Cleveland in their article ‘The Content of Manufacturing Strategy: An Empirical Study’, Journal of Operations Management, vol. 6, no 3 (1988) pp. 405–16
4. A. Roth in ‘Differentiated Manufacturing Strategies for Competitive Advantage: An Empirical Investigation’ (Research Report Series, School of Management, Boston University, 1987).
5. R. W. Schmenner, ‘Every Factory has a Life-Cycle’, Harvard Business Review, March–April 1983, p. 123.