Corporate and Financial PR-Reference-Cited by-同舟云学术

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Corporate and Financial PR

Published:1983 Issue: Volume: Page:64-72
ISSN:
Container-title:Public Relations for Marketing Management
language:
Short-container-title:

Author:

Jefkins Frank

Publisher

Palgrave Macmillan UK

Link

http://link.springer.com/content/pdf/10.1007/978-1-349-06925-5_4

Reference13 articles.

1. E. W. Hardiman, ‘The True Role of Corporate Communications’, Industrial Advertising and Marketing, vol. 9 (Dec 1972).

2. Angus Murray, ‘Tell the Truth’, Public Relations (June 1974).

3. Tony Dakin, ‘PR Puts the Shares Up’, Marketing (July 1972).

4. Frank Jefkins, Planned Public Relations (Glasgow: Intertext, 1969) p. 138.

5. Peter Bateman, ‘How PR can help when you are going Public’, Industrial Advertising and Marketing (Oct 1969).

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