Evaluating microcomputer interactive survey software-Reference-Cited by-同舟云学术

Evaluating microcomputer interactive survey software

Published:1990 Issue:4 Volume:4 Page:483-493
ISSN:0889-3268
Container-title:Journal of Business and Psychology
language:en
Short-container-title:J Bus Psychol

Author:

Synodinos Nicolaos E.,Brennan Jerry M.

Publisher

Springer Science and Business Media LLC

Subject

General Psychology,Applied Psychology,General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF01013610.pdf

Reference18 articles.

1. Aaker, D. A., & Day, G. S. (1986).Marketing research (3rd ed.). New York: Wiley.

2. Billig, S. M. (1982, November 26). Go slow, be wary when considering switch to computer-assisted interviewing system.Marketing News, 16, section 2, p. 2.

3. Churchill, G. A. Jr. (1987).Marketing research: Methodological foundations (4th ed.). Chicago: Dryden.

4. Curry, J. (1988, November).Interviewing by PC?What we couldn't do before. Paper presented at the ?Computer Applications and Technologies Workshop? of the Advertising Research Foundation. New York.

5. Fink, J. C. (1983). CATI's first decade: The Chilton experience.Sociological Methods & Research, 12, 153?168.

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