Publisher
Springer Fachmedien Wiesbaden
Reference114 articles.
1. Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15–26. https://doi.org/10.1016/j.indmarman.2011.11.008.
2. Aarikka-Stenroos, L., & Makkonen, H. S. (2014). Industrial buyers’ use of references, word-of-mouth and reputation in complex buying situation. Journal of Business & Industrial Marketing, 29(4), 344–352. https://doi.org/10.1108/JBIM-08-2013-0164.
3. Anderson, B. (2019). 2019 B2B Buyers survey report, demand gen report. https://www.demandgenreport.com/resources/research/the-2019-b2b-buyers-survey-report/. Zugegriffen: 16. Dez. 2020.
4. Ardichvili, A., Page, V., & Wentling, T. (2003). Motivation and barriers to participation in virtual knowledge-sharing communities of practice. Journal of Knowledge Management, 7(1), 64–77. https://doi.org/10.1108/13673270310463626.
5. Behrens, B. (2021). B2B-Marketing in sozialen Business-Plattformen am Beispiel LinkedIn. In E. Lammenett (Hrsg.), Praxiswissen Online-Marketing (S. 489–521). Springer Fachmedien Wiesbaden.