Author:
Hoffmann Stefan,Akbar Payam
Publisher
Springer Fachmedien Wiesbaden
Reference3 articles.
1. Belz, F.-M., & Peattie, K. (2012). Sustainability marketing: A global perspective (2. Aufl.). Wiley.
2. Mai, R., Hoffmann, S., & Balderjahn, I. (2021). When drivers become inhibitors of organic consumption: The need for a multistage view. Journal of the Academy of Marketing Science, 49(6), 1151–1174.
3. White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22–49.