Influencer und Meinungsführer als Herausforderung für die Unternehmenskommunikation

Author:

Borchers Nils S.,Enke Nadja

Publisher

Springer Fachmedien Wiesbaden

Reference50 articles.

1. Abidin, C. (2015). Communicative intimacies. Influencers and perceived interconnectedness. Ada: A Journal of Gender, New Media & Technology, (8). http://adanewmedia.org/2015/11/issue8-abidin/. Zugegriffen am 02.10.2018.

2. Abidin, C. (2018). Internet celebrity. Understanding fame online. Bingley: Emerald.

3. Abidin, C., & Ots, M. (2016). Influencers tell all? Unravelling authenticity and credibility in a brand scandal. In M. Edström, A. T. Kenyon & E.-M. Svensson (Hrsg.), Blurring the lines. Market-driven and democracy-driven freedom of expression (S. 153–161). Göteborg: Nordicom.

4. Berryman, R., & Kavka, M. (2017). ‚I guess a lot of people see me as a big sister or a friend‘. The role of intimacy in the celebrification of beauty vloggers. Journal of Gender Studies, 26(3), 307–320.

5. Borchers, N. S. (2017). Crossing the borders. A theory of hybrid advertising formats. In J. F. Hamilton, R. Bodle & E. Korin (Hrsg.), Explorations in critical studies of advertising (S. 195–207). New York: Routledge.

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