Conjoint Analysis
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-32589-3_9
Reference19 articles.
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2. Addelman, S. (1962b). Symmetrical and asymmetrical fractional factorial plans. Technometrics, 4(1), 47–58.
3. Dhar, R. (1997). Consumer preference for a no-choice option. Journal of Consumer Research, 24(2), 215–231.
4. Eliason, S. R. (1993). Maximum likelihood estimation: Logic and practice. Newbury Park: Sage Publications.
5. Green, P. E., Krieger, A. M., & Agarwal, M. K. (1991). Adaptive conjoint analysis: Some caveats and suggestions. Journal of Marketing Research., 28(2), 215–222.
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