Publisher
Springer Fachmedien Wiesbaden
Reference40 articles.
1. Aldoory, L., & Austin, L. (2011). Relationship building and situational publics. Theoretical approaches guiding today’s health public relations. In T. L. Thompson, R. Parrott & J. F. Nussbaum (Hrsg.), The Routledge handbook of health communication (S. 132–145). New York: Routledge.
2. Arroyave, J. (2012). Health, news, and media information. In R. Obregon & S. Waisbord (Hrsg.), The handbook of global health communication (S. 194–214). Malden: Wiley-Blackwell.
3. Bardhan, N. (2002). Accounts from the field: A public relations perspective on global AIDS/HIV. Journal of Health Communication, 7(3), 221–244.
4. Entscheidungs- und Marktstrukturen, Pressure Group Management, Marketing-Management;F-J Bohle,1995
5. Brusse, E. D. A., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396–405.