More Signal, Less Noise: Targeted Content Marketing with Sinus-Milieus

Author:

Edwards James,Calmbach Marc

Publisher

Springer Fachmedien Wiesbaden

Reference22 articles.

1. An, M. (2018). Content trends: Global preferences. Hubspot. https://research.hubspot.com/content-trends-global-preferences . Accessed: 20. Aug. 2018.

2. Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205.

3. Cisco Visual Networking Index. (2017). The zettabyte era: Trends and analysis. https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/vni-hyperconnectivity-wp.html . Accessed: 20. Aug. 2018.

4. De Beaugrande, R., & Colby, B. N. (1979). Narrative models of action and interaction. Cognitive Science, 3(1), 43–66.

5. Hug, A. (2018). How to use targeted content marketing to gain more customers. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2018/04/30/how-to-use-targeted-content-marketing-to-gain-more-customers/ . Accessed: 20. Aug. 2018.

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