Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-37614-7_9
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4. Bathen, D., & Jelden, J. (2014). Marketingorganisation der Zukunft. DMV-Service.
5. Berthon, P., Ewing, M., Pitt, L., & Naudé, P. (2003). Understanding B2B and the web: The acceleration of coordination and motivation. Industrial Marketing Management, 32(7), 553–561.
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