Preiskommunikation im Marktsegment Luxus – eine Frage der Konditionierung, nicht der Konditionen
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-28028-4_21
Reference22 articles.
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3. Dion D, Arnould E (2011) Retail luxury strategy: assembling charisma through art and magic. J Retail 87:502–520
4. Dion D, Borraz S (2015) Managing heritage brands: a study of the sacralization of heritage stores in the luxury industry. J Retail Consumer Serv 22:77–84
5. Dubois B, Czellar S, Laurent G (2005) Consumer segments based on attitudes toward luxury: empirical evidence from twenty countries. Marketing Letters 16(2):115–128
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