Perceived Consistency of the Retailers’ Marketing Instruments is the Key to Create a Strong Retail Brand
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Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-29127-3_3
Reference53 articles.
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5. Bao, Y., Bao, Y., Sheng, S. (2011). Motivating Purchase of Private Brands: Effects of Store Image, Product Signatureness, and Quality Variation. Journal of Business Research, 64(2), 220-226.
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