Co-Creation als Ansatz für ein kundenzentriertes Marketing
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-38004-5_6
Reference249 articles.
1. Aarikka-Stenroos, L. & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services. A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15–26. https://doi.org/10.1016/j.indmarman.2011.11.008
2. Agrawal, A. K., Kaushik, A. K., & Rahman, Z. (2015). Co-creation of social value through integration of stakeholders. Procedia – Social and Behavioral Sciences, 189, 442–448. https://doi.org/10.1016/j.sbspro.2015.03.198
3. Agrawal, A. K., & Rahman, Z. (2015). Roles and resource contributions of customers in value co-creation. International Strategic Management Review, 3(1–2), 144–160. https://doi.org/10.1016/j.ism.2015.03.001
4. Akaka, M. A. & Vargo, S. L. (2015). Extending the context of service. From encounters to ecosystems. Journal of Services Marketing, 29(6/7), 453–462. https://doi.org/10.1108/JSM-03-2015-0126
5. Akaka, M. A., Vargo, S. L. & Lusch, R. F. (2013). The complexity of context. A service ecosystems approach for international marketing. Journal of International Marketing, 21(4), 1–20. https://doi.org/10.1509/jim.13.0032
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