Content Analysis of the Level of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements

Author:

Bonsu-Owu Henry Kojo,Roca David

Publisher

Springer Fachmedien Wiesbaden

Reference29 articles.

1. Akesse-Brempong, E., & Cudjoe, E. C. (2023). The alcohol man: Portrayals of men in popular Ghanaian alcoholic beverage advertisements. Advances in Journalism and Communication, 11(02), 136–157. https://doi.org/10.4236/ajc.2023.112010.

2. Archibald, D., & Ashitey, E. (2019, May). 2019 market overview - wine and other alcoholic beverages. USDA Foreign Agricultural Service, Global Agricultural Information Network (GAIN). https://agriexchange.apeda.gov.in/marketreport/Reports/2019_Market_Overview_Wine_and_Other_Alcoholic_Beverages_Accra_Ghana_5-24-2019.pdf.

3. Boachie, M., Immurana, M., Iddrisu, A-A., Ayifah, E., Logo, D.D., & Owusu, S. (2022). Alcohol use in Ghana a situational analysis. Ghana NCD Alliance (GhNCDA).

4. Coe, K., & Scacco, J. M. (2017). Content analysis, quantitative. The International Encyclopedia of Communication Research Methods, 1–11. https://doi.org/10.1002/9781118901731.iecrm0045.

5. Connell, R. W. (1987). Gender and power: Society, the person, and sexual politics (1st ed.). Stanford University Press.

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