Debunking Greenwashing: Investigating the Individual Drivers of Perceived Greenwashing and Negative Word-Of-Mouth
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-44713-7_4
Reference32 articles.
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5. Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. International Journal of Advertising, 34(1), 85–106.
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