1. Ariely, D. (2009). Predictably irrational. Harper Collins.
2. Ariely, D. (2010). The upside of irrationality. Harper Collins.
3. Barsade, S. G., et al. (2009). Implicit affect in organizations. Research in Organizational Behavior, 29, 135–162.
4. Berger, P. L., & Luckmann, T. (1966). The social construction of reality: A treatise in the sociology of knowledge. Open Road Integrated Media.
5. Blau, P. M. (1964). Exchange and power in social life. Wiley.