Website- und Webshop-Marketing

Author:

Ahrholdt Dennis,Greve Goetz,Hopf Gregor

Publisher

Springer Fachmedien Wiesbaden

Reference63 articles.

1. Agrawal, V./Arjona, L. D./Lemmens, R. (2001): E-Performance: The Path to Rational Exuberance, in: The McKinsey Quarterly, Jg. 1, Nr. 191–208, S.

2. Ahrholdt, D. (2010): Erfolgsfaktoren einer E-Commerce-Website – Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel. Wiesbaden: Gabler.

3. Ahrholdt, D. (2011): Empirical Identification of Success-Enhancing Website Signals in E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action, in: Journal of Marketing Theory and Practice, Jg. 19, Nr. 4, S. 441–458.

4. Ahrholdt, D./Knuth T. (2023): Leveraging Artificial Intelligence to detect Customer Fraud in Online Retailing: Towards Profit-based Management (Working Paper). HSBA Hamburg School of Business Administration, FOM Hochschule für Ökonomie & Management.

5. Ahrholdt, D./Carlson J./O’Cass, A. (2023): Eight drivers of online channel value in multi-channel services: Exploring Relational, Utilitarian, and Hedonic Dimensions (Working Paper). HSBA Hamburg School of Business Administration, The University of Newcastle, Australia, La Trobe University.

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