Mobile Marketing
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-40599-1_14
Reference26 articles.
1. Andrews, M./Luo, X./Fang, Z./Ghose, A. (2016): Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness, in: Marketing Science, Jg. 35, Nr. 2, S. 218–233.
2. Bart, Y./Stephen, A. T./Sarvary, M. (2014): Which Products are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions, in: Journal of Marketing Research, Jg. 51, Nr. 3, S. 270–85.
3. Barwise, P./Strong, C. (2002): Permission-based mobile advertising, in: Journal of Interactive Marketing, Jg. 16, Nr. 1, S. 14–24.
4. Bernritter, S. F./Ketelaar, P. E./Sotgiu, F. (2021): Behaviorally targeted location-based mobile marketing, in: Journal of the Academy of Marketing Science, Jg. 49, S. 677–702. https://doi.org/10.1007/s11747-021-00784-0.
5. Brasel, A. S./Gips, J. (2014): Tablets, Touchscreens, and Touchpads: How Varying Touch Interfaces Trigger Psychological Ownership and Endowment, in: Journal of Consumer Psychology, Jg. 24, Nr. 2, S. 226–33.
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