1. Ahrholdt, D. (2010): Erfolgsfaktoren einer E-Commerce-Website – Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel. Wiesbaden: Gabler.
2. Ahrholdt, D. (2011): Empirical Identification of Success-Enhancing Website Signals in E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action, in: Journal of Marketing Theory and Practice, Jg. 19, Nr. 4, S. 441–458.
3. Ahrholdt, D. (2022). Trust-Enhancing Website Signals in E-Tailing and their Efficiency in Converting Website Visitors into New Buyers – A Comprehensive Empirical Examination (Working Paper). HSBA Hamburg School of Business Administration.
4. Ahrholdt, D./Carlson J./O’Cass, A. (2023): Eight drivers of online channel value in multi-channel services: Exploring Relational, Utilitarian, and Hedonic Dimensions (Working Paper). HSBA Hamburg School of Business Administration, The University of Newcastle, Australia, La Trobe University.
5. Ahrholdt, D./Knuth T. (2023): Leveraging Artificial Intelligence to detect Customer Fraud in Online Retailing: Towards Profit-based Management (Working Paper). HSBA Hamburg School of Business Administration, FOM Hochschule für Ökonomie & Management.