Publisher
Springer Fachmedien Wiesbaden
Reference100 articles.
1. Aiken, K. D., & Boush, D. M. (2006). Trustmarks, objective-source ratings, and implied investments in advertising – Investigating online trust and the context-specific nature of internet signals. Journal of the Academy of Marketing Science, 43(3), 308–323.
2. Ambler, T., & Burne, T. (1999). The impact of affect on memory of advertising. Journal of Advertising Research, 39(2), 25–34.
3. Anderson, J. R. (2013). Kognitive Psychologie. Berlin: Springer.
4. Andrews, J. C., Akhter, S. H., Durvasula, S., & Muehling, D. D. (1992). The effects of advertising distinctiveness and message content involvement on cognitive and affective responses to advertising. Journal of Current Issues and Research in Advertising, 14, 45–58.
5. Ariely, D. (2009). Predictably irrational. New York: HarperCollins Publishers.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献