1. Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
2. Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership: Building assets in an information economy. New York: Free Press.
3. Abels, H. (2001). Interaktion, Identität, Präsentation. Wiesbaden: Gabler.
4. Arthur, L. (2013). Five ways digital disruption will impact the customer experience. Forbes.com, 19.3.2013.
http://www.forbes.com/sites/lisaarthur/2013/03/19/five-ways-digital-disruption-will-impact-the-customer-experience
. Zugegriffen: 13. Mai 2013.
5. Bauer, M. (2012). Wir sind Einzelfall – für alle! Data from anecdotes. Power from the people.
http://wir-sind-einzelfall.de
. Zugegriffen: 7. Mai 2013.