1. Bandura, A. (1977): Social Learning Theory, Englewood Cliffs.
2. Baumeister, R. F. (2002): Yielding to Temptation: Self-Control Failure, Impulsive Purchasing, and Consumer
3. Behavior, in: Journal of Consumer Research, 28. Jg., Nr. 4, S. 670–676.
4. Baun, D. (2003): Impulsives Kaufverhalten am Point of Sale, Wiesbaden.
5. Blackwell, R. D./ Miniard, P. W./ Engel, J. F. (2006): Consumer Behavior, 10. Aufl., Fort Worth.