1. Agile Marketing Manifesto. (2021a). Values. https://agilemarketingmanifesto.org/values/.
2. Agile Marketing Manifesto. (2021b). Focusing on customer value and business outcomes over activity and outputs. https://agilemarketingmanifesto.org/values/focusing-on-customer-value/.
3. Agile Marketing Manifesto. (2021c). Delivering value early and often over waiting for perfection. https://agilemarketingmanifesto.org/values/delivering-value-early/.
4. Agile Marketing Manifesto. (2021d). Responding to change over following a static plan. https://agilemarketingmanifesto.org/values/responding-to-change/.
5. Agile Marketing Manifesto. (2021e). Learning through experiments and data over opinions and conventions. https://agilemarketingmanifesto.org/values/learning-through-experiments/.