Analysis: How Nintendo Created a New Market through the Strategic Innovation Wii

Author:

Ziesak Jörg,Barsch Thomas

Publisher

Springer Fachmedien Wiesbaden

Reference99 articles.

1. Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (1st ed.). Boston: Harvard Business School Press.

2. Ockenden, M. K. (2004). Surviving the next generation console transition (1st ed.). Burnaby: Simon Fraser University.

3. Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance (1st ed.). New York: Free Press.

4. Tidd, J., & Bessant, J. (2009). Managing innovation: Integrating technological: Market and Oranizational Change (4th ed.). Chichester: Wiley.

5. Wirtz, B. W. (2009). Medien- und Internetmanagement (6. Aufl.). Wiesbaden: Gabler.

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