Vorbereitende Kundenaktivitäten in der Pre-Service-Phase
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-44147-0_3
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3. van Boven L, Ashworth L (2007) Looking forward, looking back: anticipation is more evocative than retrospection. J Exp Psychol Gen 136:289–300
4. Bruce HL, Wilson HN, Macdonald EK, Clarke B (2019) Resource integration, value creation and value destruction in collective consumption contexts. J Bus Res 103:173–185
5. Chan E, Mukhopadhyay A (2010) When choosing makes a good thing better: temporal variations in the valuation of hedonic consumption. J Mark Res 47:497–507
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